Around 2 months ago (I know it's been a long time but I was way too busy with my exams back then >_<), I was very honored to be invited by Sephora to have an Intimate Gathering with the Fresh Founders, Lev Glazman and Alina Roytberg! And I can tell you, I was so damn excited back then because Fresh is one of my FAVOURITE brand when it comes to skincare products! Somemore, we get to meet and speak with the the FOUNDERS of the brand?! Even more excited than when I was going for my favourite KPOP group - Bigbang's concert!!! I almost fainted hahaha.
And that is why, even though it's been a rather long time since the event, I would still like to blog about it so that I can look back at it in future and at the same time, share with you guys on my experiences with Fresh as well :)
~~~ Let's get started ~~~
The event was held at Olivia Cassivelaun Fancourt, a really nice and beautiful place! The surrounding areas are very good dating spots as well and I'll probably be introducing it to ma boy in the near future hahahaha
We were both so excited man while waiting for the event to start in this beautiful place that we can't stop taking pics (okay more of me) hahaha
Huge display of the Creme Ancienne Original Cream
At that point in time, they were introducing their latest (technically not latest across the globe but latest in SG) skincare line - the Creme Ancienne which was inspired by the world's very first cream thousands of years back and is proven to provide instant, long-lasting hydration made from fragile ingredients that needs to be personally hand-blended. Machines are not able to produce the desired results.
Extremely delicate work indeed.
A 3-course meal was served at the event as well and the above is the menu.
It's my first time having fine dining and feeling kinda awkward (good thing I wasn't alone at the event haha) ^_^
Les Fromages et Tomate
Buratta from naples, Tomato Confit, Capsicum Coulis
Hmmm idk what those names mean...>_<
La Dorade
Japanese Seabream, Octopus Stew <Pays Basque> Style
The fish was well-cooked and did not taste dry. The octopus stew was really nice as well.
Le Panna Cotta
Vanilla Panna Cotta, Passion Fruit, Camomile Gelato, Honey Comb
I love the gelato!!! <3 It's damn nice and unique in flavour. :)
The founders, Lev and Alina, ensured that we had enjoyed the food already before they stepped in to speak with us. It's really thoughful of them.
Lev started off by sharing with us how life was back in Russia when he was young and how he got inspired and found his passion in beauty at a tender age. He was the one who suggested about entering the beauty business to Alina whom agreed and here they are now. :)
They also shared with us all the hardships and the amount of research that they had to put in to learning about the various ingredients and components in the beauty products before they started out their first beauty boutique which was called Nuts about Beauty.
Thereafter, they launched their own line of vegetable-based Oval Soaps which they personally hand-wrapped each and every one of them! Lev shared how he felt scared when he saw the 800 pieces of soaps arriving at their store as he was afraid that they won't be able to sell it well, but ever since then, he hasn't felt that way anymore. 800 pieces all hand-wrapped is a lot of work man!!
The company name was then changed to Fresh a couple of years with an expanded range of product line.
Their entire history can be viewed here on the Fresh website.
Till today, they are still working together really well with Lev handling the research sector and Alina in the design of the products as she used to be a fashion designer. :)
Lev and Alina then explained to us how they thought of the idea of having the ingredients blended in monasteries by monks due to the origins of the formula for their Creme Ancienne series. It's a damn long but very inspiring story because a lot of people that he consulted felt that the idea of using such delicate ingredients that can only be produced by hand is not commercially feasible. But Lev went on still because he felt that the formula is a truly good one and it'll be able to help a lot of people out there with intense dryness as well as anti-aging.
For more details, you may refer it here.
As the Creme Ancienne Original Cream is thicker and heavier than most other creams in the market, it may not be suitable for all kinds of skin types, especially younger skin.
That was why Lev and Alina came up with the Creme Ancienne Soft Cream which has a weightless texture that will suit most skin types!! :)
Like the Original Creme Ancienne, the Soft Cream is able to deliver supreme nourishment to the skin and reduce the signs of aging while providing 24-hour moisture to promote a younger looking skin :)
The Soft Cream looks kinda like yogurt / whipped-cream but glides on the skin in a velvet and smooth texture and is able to get absorbed into the skin easily :)
Me and my friend were thinking of getting one in future to try out but you know what?
Fresh has specially arranged a gift to have each and every one of us bring home a Creme Ancienne Soft Cream!! *shockkkkkk*
It was so nicely wrapped as well!! Major major love!! <3
Me and my friend had a feeling that the prices for the Creme Ancienne series wouldn't be low given that the making process is so sophisticated so we went to google the price after the event and turns out that the 30ml Soft Cream which we've received cost SGD$229 each!!! *SHOCK*
By far the most expensive moisturizer I've ever have and until now, I still don't bear to open it up to use it! >_< Maybe Christmas then open and use?? hahahaha
At the event, they provided free credit card size photo printing services for the photos we uploaded to Instagram as well. And they made sure me and my friend get 1 set each even though the 2nd and 4th pic from the left was uploaded by me only (1st and 3rd we both have our own versions uploaded haha). So cute and thoughtful of them!!
We ended off with a photo session with the founders haha.
As I find that we looked kinda awkward in the group photo, I decided to muster my courage and ask Lev and Alina if they're okay to take a selfie with me hahahaha (that was after I annoyingly asked my friend multiple times whether should I or should I not do it haha)
And they cheerfully said yes haha!!
See!! Selfie makes the whole picture feel so much better and cozy!!! <3
I really admire their courage and determination throughout their journey and the most important thing is, they are really humble and the way they talk, you can really feel their sincerity.
Every brand you see in stores has its very own blood and sweat stories behind that you don't get to see upfront.
I'm extremely grateful to be able to meet Lev and Alina in person. *bow*
I hope you guys enjoyed reading about this experience that I've had.
Do note that I wasn't there at the event as a blogger, I was invited there being a Sephora Black Card member so I wasn't asked to blog about the event or whatsoever. It's just that the entire experience was so precious and memorable to me that I just gotta blog it down so that I can look back at it again in future. :)
Lastly, thank you Sephora and Fresh for giving me this golden opportunity to have this wonderful experience as well as the awesome gift for all of us, really thank you so much! <3
xoxo, Luna
Nice photos! And your new theme is really nice!! ^^
ReplyDeleteThank you!! I'm glad that you like it haha ^_^
DeleteHow did you do a theme like this?
DeleteI bought one and customized myself from there ^_^
DeleteOh is it expensive? It's a simple yet nice theme! I couldn't find anything like that around ><
DeleteHey dear, sorry for the late reply, I was traveling this entire week so didn't have access to a computer >_< It's not expensive at all :) You can drop me a mail and we can discuss further from there haha
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